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Dr Fran Hyde

Interim Dean London Centre, Associate Professor in Marketing

Phone
+44 (0)1473 338209
Email
F.Hyde2@uos.ac.uk
School/Directorate
School of Technology, Business and Arts
Fran Hyde ORCID
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Fran is an Associate Professor in Marketing, having previously been a marketing practitioner before moving into marketing education.

Experienced but always curious, Fran's focus on 'social value' in marketing began during a presentation to a group of students from the Marketing Director of a Hospice. By combining teaching with research, Fran works to ensure that students get to see firsthand how marketing can have a positive impact in society.

Fran is an active member of the Education Committee at the Academy of Marketing, as well as the Worshipful Company of Marketors. She continues to volunteer within the charity sector currently undertaking the role of Chair of the Board of Trustees at St Helena Hospice, Colchester.

  • Course Leader for MBA, London Centre
  • Module Leader for Marketing, Branding and Strategy - Suffolk Executive MBA
  • Module leader for Strategic International Marketing - MSc International Business

  • Marketing
  • Not for Profit Marketing
  • Qualitative Research
  • University of Suffolk IWIC Business Breakfasts (2018, 2019, 2020)
  • Innovation Bridge Projects (2018, 2019)
  • Bluebell Wood Children's Hospice KTP 2025 

Hyde, F., (2025). A Deeply Personal Affair: Stakeholder Engagement in Brand ‘Refresh’ Project of a Hospice. Journal of Philanthropy, 30(2), p.e70017.

Rundle-Thiele, S., Mitchell, S.L., Lee, Z. and Hyde, F., (2024). Refocusing marketing effort to support net-positive social impact. European Journal of Marketing, 58(7), pp.1806-1825.

Mitchell, S.L. and Hyde, F. eds., (2024). The Future of Charity Marketing. Taylor & Francis.

Hyde, F. & Mitchell, S-L., (2022). Charity Marketing: Contemporary Issues, Research and Practice. Abingdon. Routledge.

Hyde, F. (2020). Harry’s most important work. Marketing Theory. Vol 20(2) pp. 211–218

Hyde, F. (2020) A PhD with Teenagers. Thesis Whisperer, July 2019

 

  • SFHEA (2020)
  • PhD Management Studies (2018)
  • FHEA (2014)
  • PGCE in Post Compulsory Education (2002)
  • MA Marketing (1997)
  • Diploma Chartered Institute of Marketing (1990)
  • HNC Distributive Studies (1989)